GARLIC'S OF LONDON

The key to this project was understanding Garlic’s of London’s audience and finding a way to refresh the brand without losing what their customers already loved.

I wanted to elevate the identity so it better reflected their menu and overall dining experience, while still keeping some of the charm of their existing look.

I chose a simple but bold colour palette reminiscent of garlic, copper, and coal, and created refined vector designs for the logo and supporting illustrations, building everything around an elegant serif font that still carried a bit of the brand’s original playfulness. The stylized garlic icon combined three core ideas: the garlic itself, a lick of flame, and a subtle nod to the three squiggles from their old logo. That balance of modern but familiar energy carried through the rest of the system, from stationery and uniforms to even a food truck!