FRESH PURRSPECTIVE

For this project, I needed to build not just the visual style and a template for their different sections, but also promotional materials including motion graphics and an interactive EPUB.

I developed the magazine around a consistent cat‑themed concept, using a clean editorial layout and a balanced mix of typography and imagery to support human‑interest, feature, and editorial articles. I designed complementary ads to match the magazine’s tone, keeping the visuals simple and the messaging clear for quick readability.

To extend the publication beyond print, I created a short promotional video and an animated EPUB piece, using motion to highlight key spreads and reinforce the magazine’s personality. Throughout the project, I focused on maintaining a cohesive visual system and clear editorial hierarchy across all formats, ensuring the magazine felt polished, engaging, and consistent from page to page.