Kittr

This project required building a whole system for a new mental health app, along with a functioning prototype.

I built this app’s identity around bright, welcoming colours and a clean sans‑serif typeface to create an encouraging, uplifting tone. The curled R in the logo, shaped like a cat tail, set the foundation for a friendly personality that carried through the simple vector symbols and cartoon‑style illustrations.

Since the core interaction involved caring for a digital pet that grows as users meet daily goals, I designed the interface to make each step feel gentle, achievable, and rewarding. After establishing the main visual elements, I refined the layouts for clarity and accessibility, ensuring the experience stayed light, encouraging, and easy to return to each day.