PROCRASTINATION CO.

Inspired by deck graphics and graffiti tags, for this new apparel brand, I wanted to capture an authentic skate-culture feel, but with a modern twist.

I designed a logo in Illustrator using the brush tool to create hand-drawn typography that had the motion and expressiveness of graffiti. I also built some minimalist illustrations that resemble spray paint stencils for the logo, apparel, and packaging.

With the core elements set, I developed a colour palette that mixed gritty neutral black and white with a bold yellow accent for that edgy feel, and designed simple, modular layouts for tags and stationery. I refined the logo for scalability and screen-printing needs, then completed final artwork in Illustrator, apparel mockups in Photoshop, and print pieces in InDesign. The result is a clean, energetic identity that reflects skate culture while staying flexible for future products.