Rain or Shine

Our team created a collectible card game to encourage visitors to explore Masonville Mall, for my part, I focused on a visual system that was fun, clear, and easy to understand quickly.

I took the lead to organize meetings, track progress, and keep the design direction consistent across everyone’s work. I designed the logo, typography, and colour palette for strong readability across print and digital touchpoints, then built all mockups to align with the team toward a unified look.

For the website and app, I used simple layouts and strong visual hierarchy so players could access the rules and rewards instantly. The ads used bright colours and straightforward messaging to stand out in busy mall spaces and social feeds. Every design choice supported the goal of making the game intuitive, cohesive, and engaging enough to motivate participation.